为什么新闻时效性在代笔事件中出现异常

新闻是个具有时效性的产物,突发事件再怎么波澜壮阔,也会被时间吞没。纸媒时代一个新闻事件的出现,需要很长的过程,电视媒体为主导的时代,已经能把新闻爆发缩短到一夜之间。但这些媒体的主导权都在少数人手里,出现不同的声音可能性也不大。网络时代的媒体新闻与传统媒体很大的不同,突发事件与没有预兆的事件的突然性,使事件的可控性大大的增加难度。

微博的出现,使自媒体成为一种可能。于是出现了很戏剧性的事件,方舟子凭借微博平台,凭借一人之力抵挡住了南方报系围攻。这个事件我想将来会在传媒学界形成一个经典案例,也预示着微博时代的到来,言论的可控性与垄断,不在死死掌握在媒体手里。

回顾代笔事件的爆发,很多人用政治观点的阴谋论,想淡化事件的真相。也有人用话语权的争夺,转移事件焦点。但都没成功把“代笔事件”解套,一年的争论虽然媒体已经淡出,微博的推波助澜显现出新媒体的实力,凝聚了一批人,对这个事件不断探索。

代笔事件按常规新闻热点,早就失去维持的关注度。但一年的质疑除了媒体的退出,当初质疑的人群都没有随着时间消逝而失去热情,只要韩寒出现在媒体,随之一轮的热点又被点燃。从某种程度上说,是媒体与韩寒团队自己维持着这股质疑的热情。

当初麦田点火,方舟子扛起大旗的质疑,算是一个高峰。在韩寒每次出现于媒体版面,都是一个不小的点燃热点效应事件。

这次质疑也就在韩寒团队,不断危机公关,而不断陷入被围观的的窘境下,持续发酵了一年有余。从决策公关来说,韩寒团队是很失败的。从一个团队的总体策划,到韩寒的个人表现都是乏善可陈。这个也暴露出所谓这些团队对新闻延展性的认识,以为不断保证韩寒出镜率,就能保住基本盘。

这一点有个弊端,他会不断点燃质疑人群的热情。使事件向不可控的状态下发展,也使质疑出现多样化,更多爆发点被点燃,如后来出现的质疑身高的事件与赛车冠军是否注水。

再回头分析质疑人群的分布,一种事件对应一个族群。代笔事件能让农民工产生兴趣的可能性应该不大,很大比例都是应该有点年纪与相应学历阅历人群。这些人群也不太像年轻人群那样追逐流行文化,但对社会内层属性的文化现象比较关注,能坚持这么长时间,也是理所当然。

质疑人群分布也应该是年纪大的人群为主,不像社会热点现象以年轻人为主力。这些有些阅历的人群,会很有耐心等待答案,也更理智的看待这个事件的深层社会意义。

或许多年以后,这个事件会写进历史,成为一个文化事件,让后人能理性看待,我们这个处在转型期的时代给他们的一份遗产。让历史去评判我们这个民族对待文化的态度,与一些知识分子对历史使命的执着。

韩寒也许代表一些世俗力量里的一股潜流,质疑人群更肩负的是历史使命感。这种碰撞,不会一次就有结果,可能在将来会形成一种常态,使更多社会问题代入到文化界的讨论。

微博时代带来的冲撞还在延续,韩寒是倒在微博下第一个多米诺骨牌的第一块,后边还有谁会暴露出自己的无知,我们拭目以待。

代笔事件是一个特定族群对另一个特定族群的拷问,也是“公知”兴起以来,民间自发的持续时间最长的一次文化大讨论。很多伪知识分子在这次大讨论中纷纷落马,暴露出的无知让很多围观的老百姓,都感觉汗颜。这些人哪里是代表知识分子的中坚力量,明明都是市井里的泼皮无赖!他们怎么都跻身“公知”这个圈子里,使大众第一次揭开他们的面纱,看见的是一张张丑陋面孔。

当一个新闻事件上升到一种文化现象,它的轨迹就不能按新闻的时效来范围,试想一个话题不是触动了某些深层的东西,怎么会持续这么久还在发酵。我们民族的文化传承与积淀是通过无数智者的大智慧方才修成正果,岂是区区一个韩寒现象就能撼动的,他代表的无非是西方文化思潮里的沉渣,也根本不懂西方文明,在很多年轻人没弄懂西方世界是什么的情况下,被一群公知簇拥,登上了不归路。

当一群正直的知识分子举起科学这杆大旗,去讨伐一些伪劣的“公知”,启迪号角才刚刚吹响,常识与逻辑是破除迷信的最佳武器,科学的精神将是撕下这些伪君子面具的照妖镜。整个民族的素质都上去了,这些“现代迷信”“二代天才”还能再披着画皮继续行骗吗?

媒体传播人一直把一个代笔事件看做新闻,而没人看懂它的文化内涵。泛泛的用话语权去误导大众解读一个商业包装出的伪劣产品,这个行为无异于饮鸩止渴。

站在历史潮头的媒体人,居然在自媒体时代,落后于时代大潮。这个现状是媒体人集体的悲哀,韩寒代笔事件其实没那么复杂,无非是在经济转型期孕育出的一个文化畸形儿。扪心自问真还有人看不懂吗?还是故意装睡?

假如没有这个突发事件,一个没有思想的被赋予特定思想的畸形儿,会给我们的孩子带来什么样的榜样力量,难道我们真的看着这个社会走入畸形,吞噬掉我们曾经恪守几千年的道德底线,再去毁了我们的下一代!

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