刘作虎,我想和你唠唠嗑 作者:哎呀红米

一加手机,不简单。能在众多手机厂商角杀,竞争残酷的今天脱颖而出,确实不简单。刘总您也确实是个人物。但是您找韩寒代言,这算是什么?

  您也知道韩寒是个争议人物,就因为他所谓的理念和您的理念是一样的?可您知道那是韩寒念着提词器的理念,还是韩寒背着书的理念?理念可以是很高尚的,但是作假一定是很卑劣的。

   或许您一直没有时间关注韩寒代笔的真相,这是我最大善意的猜测。可您选择韩寒代言图什么?图争议?图影响?有两个例子摆在您面前,一个是诚品凡 客,2012年韩寒代笔门风口浪尖,续签韩寒代言,当时争议也很大,今天凡客倒了。当然韩寒的代言和凡客的倒下,两者并不没有必然的因果关系,但我理解至 少是败象已露。还有一个是锤子手机,情怀也是很高尚的,罗永浩要的不仅是争议,讽刺、谩骂他照单全收,做孙子他也不在乎,他要的是免费的广告和影响。但是 结局如何,你是知道的。

  您是一个很有开拓力的企业领导者,但您首先是一个商人,无利而不往。您找韩寒代言的利益点在哪里?您看重的更多是韩寒粉丝营销的影响力,预期取得韩寒电影《后会无期》那样的成功,对吧?可我要告诉您的是:您看错了,决策草率了,后果很严重。

  一是韩寒粉丝没多少了。明星微 博粉丝大家都心照不宣有多少水分。我就举两个例子,让您看看韩寒还有多少粉丝,或者说铁杆粉丝——就是会被忽悠着去买您一加手机的那种。2012年4月 份,代笔门高潮中,韩寒出版发行了《光明磊落》一书,旨在证明没代笔,限量发行30万册。时过三年的如今,淘宝网上还有不少存货,低价包邮。您算算韩寒微 博四千多万粉中,真正的粉丝有几个?还有就是发生在昨天的事情,百度贴吧的一加手机官宣在韩寒贴吧搞抢楼活动,几乎都是您的水军在自嗨啊,就没几个韩粉参 与。不要怪韩寒贴吧,因为那里和微博一样,虽然是韩粉集中营,号称35万关注,但平时每天活跃的人就30几个啊,您叫他们怎么去抢楼呢?结果抢楼的一加水 军粉在几个“韩黑”的引导下,狂刷“祝福《三重门》的作者和金丽华女士白头偕老,永沐爱河”,这是多大的讽刺啊!

  二是您看到的电影《后会无期》的成功,也是假的。具体我发过一长贴。炒票房也是业内的做法,但是像《后会无期》这么假的票房,真的很少见。您以为它取得了6.5亿的票房,可实际说不定3亿都不到,扣除炒票房缴纳的税,有多少利润,谁也说不清。

   三是几十元的电影票好炒作,反正一锤子买卖,水军加软文,能忽悠则忽悠。手机可以类比吗?您是行家,手机最后一定是以质量以性价比取胜,可您找一个假 货,至少在您看来是一个有争议的韩寒来代言算什么?传递给用户的信息是什么?说明一加手机也是个假货?或者至少一加手机是个有争议的手机?

   四是您逆势而行,倒韩求真是大势所趋民心所向。2012年韩寒代笔风波,方韩大战有多少人参与其中,说百万并不夸张。时过三年,韩寒还没有彻底倒下,但 是求真的力量在继续。真相就是这么个东东,它不需要很多外力,自己就会如星星之火燎原。虚假的泡沫再大再美丽,也挡住不真相的一根针,总会有不断的证据出 来,韩寒代笔的真相也越来越清晰。奥卡姆剃刀虽然能忽悠,可他再怎么忽悠,一个事实,一个强证,足以让路人窥见韩寒代笔的真相。事实已经很明显,您说韩寒 不承认代笔没有关系,但他代言的产品,我可以不买啊,不但我不买,身边的人我也叫他不要买啊?求真有它最原始的快乐在里面,这股力量如春雨润物细无声,又 如春风吹又生,很能打持久战——一加手机面临的将是这么一个可怕的对手,如果您选择和它背道而驰的话。

  忠言逆耳,不知您是否能听进去。

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不管韩寒到底是不是骗子,一加做了错误的决策。这样想好了

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不管韩寒到底是不是骗子,一加做了错误的决策。这样想好了:挺韩的韩粉不一定会买一加、但倒韩的人们基本不会买一加了。   另外有个不解:为什么大众汽车、雀巢咖啡等大公司都用韩寒代言?他们的分析判断是什么?    作为铁杆倒韩派,我也希望看到不同声音。希望倒韩网能搜罗一些有水平的挺韩文章做个专区,让我们对比着看。

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2017-7-16 xiaozheng6666

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